Around the world
Luxexpo
Every year, the Vakanz trade fair, the largest fair dedicated to travel and tourism in the Greater Region, brings together the sector’s best specialists and sets the standard in terms of facilitating meetings and exchanges with the general public. The running theme of the campaign is a visual identity unique in terms of reconciling the expectations of participating professionals and those of the public.
Strong visual identity. The tagline “Go around the world in 3 days” highlights the diversity of what is available and emphasises how easy it is to find out about all destinations in one place: the Vakanz trade fair. Particular care has been taken over coming up with an image and implementing it. The country being focused on this year is Japan. This campaign has been disseminated using a variety of formats.
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