Reckinger - « Être bien vous va si bien » sequel of the 2011 campaign
binsfeld seals a deal with Reckinger for the sequel of its 2011 campaign “être bien vous va si bien” (literally “looking well suits you so well”). While the focus here is on the world of cosmetics, the market positioning is well-being.
There are three adverts and two distinctive target audiences. On the one hand, there are the SMEs; on the other, private individuals.
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